May 2, 2022
Carlos de Jesus is the Director of Marketing and Communications at Amorim Cork, the largest cork producer in the world. He played rugby at the national level before cutting his teeth at Breakstone & Ruth LLP, a leading New York-based investor and shareholder relations firm where he worked in media and investor relations and corporate communications.
Originally hailing from Portugal, his natural curiosity and interest in environmental sustainability led him back there 16 years ago to contribute to the global defense of cork forests and the species that rely on their existence.
In this episode…
Wine-making has been around for thousands of years — and cork seals bottles effectively. Cork may be an environmentally friendlier option than single-use plastic, but not without many challenges. How can a brand continue fostering change and innovative technologies?
Modernizing the cork industry and educating consumers on the environmental impacts is crucial as cork brands face a sustainability problem. Carlos de Jesus pours his passion into helping winemakers focus on growth while cultivating a better ecosystem through cork stoppers. More importantly, cork is harvested without felling trees. By carefully stripping it, the tree can balance the ecosystem by continuing to grow until the next harvest.
On this episode of The Alexi Cashen Podcast, join Alexi Cashen as she talks with Carlos de Jesus, Director of Marketing and Communications at Amorim, about producing cork and the fundamentals of cork forests. Carlos discusses the positive impact cork has on the environment, the balance between nature and technology, and what is threatening the sustainability of the cork industry.