Jul 18, 2022
James Miles is the Chairman, Managing Director, and Co-founder of Liv-ex, the leading marketplace and data source for secondary sales of fine wine. Liv-ex has a membership that spans across 560 wine companies from 43 countries. Members can trade confidently and anonymously with other wine businesses worldwide.
James attended Harris Manchester College in the UK, and in 1991 he started his career with Jardine Fleming Investment Management in Hong Kong (which later became Banque Paribas and then BNP Paribas). He is also the Director of the Wine and Spirit Trade Association.
In this episode…
Do you struggle with juggling logistics, buying, and selling in the wine industry? Are you a wine brand looking for a worldwide marketplace to connect with consumers?
Engaging with consumers through the three-tier system can be complicated. It can be difficult for many brands and individuals to analyze, visualize, and trust that you’re working with tried and trusted merchants. That’s why James Miles curated the Liv-ex platform that created a comprehensive database of brands and their products to reach and engage consumers through wine. In fact, they are the world’s largest open-sourced database of wine information. Want to learn more?
Listen to this episode of The Alexi Cashen Podcast as Alexi sits down with James Miles, Chairman, Managing Director, and Co-founder of Liv-ex. Hear his narration of launching an online stock exchange for wine. James talks about solving consumer problems in real-time, how to unclog the supply chain issues of shipping overseas, and how a platform can connect and educate consumers on brand behavior.