Jul 11, 2022
Sarah Shadonix is the Founder and CEO of Scout & Cellar, a Clean-Crafted™, woman-founded and led winery that has created a higher standard for how wine is made by creating a more authentic, sustainable, and delicious approach to the wine-making process. After several years of practicing commercial litigation, Sarah decided to pursue her passion for wine instead. In 2014, she earned her Advanced Certificate from the Wines & Spirit Education Trust and became a Certified Specialist of Wine. Armed with both passion and extensive knowledge, Sarah began working in the wine industry in California, curating wine offerings for online retailers, honing the skills to help contribute to the success of Scout & Cellar.
In this episode…
Creating an authentic wine brand starts in the vineyard. So, how can you craft exceptional wines for a satisfying customer experience?
Sarah Shadonix is pioneering a community of like-minded wine enthusiasts dedicated to crafting wines without the use of pesticides, artificial ingredients, or added sugar. From grape to bottle, Sarah is committed to delivering a Clean-Crafted™ wine focused on sustainability. Today, Sarah shares how you can deliver environmentally-friendly wines for the consumer.
In this episode of The Alexi Cashen Podcast, Alexi sits down with Sarah Shadonix, Founder and CEO of Scout & Cellar, to discuss delivering a quality product through authenticity and transparency. Sarah shares the story behind launching an e-commerce wine brand, how to successfully deliver a consultant-based model, and the importance of making the consumer journey unique and engaging.